30+Second+Commercial

__**Not finished yet!**__

__**Advertising Techniques**__


 * 1.** Demographic Positioning
 * 2.** Dramatic Conflict
 * 3.** Employees as the Brand
 * 4.** Exaggeration
 * 5.** Interesting Character

__**Example Commercial**__

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 * 1. Evoke Emotion** - The way music and the way the footage is shot (going from scene to scene) creates a feeling of excitement; almost an adrenaline rush in the audience.
 * 2. Sex Appeal -** Various scenes demonstrate this. Must I elaborate? It's obvious. The commercial kind of manipulates you to think "Oh, look! If I buy this phone, this can happen for me!"
 * 3. Visual Stories**
 * Other:** I also like how the first half of the commercial mirrors the second half (Much like the film Gallipoli)**.** In the first half, everyone is, as the narrative suggests, waiting. And then, as the music and narrative increases in tempo and effect, the opposite happens, and nobody is waiting anymore!

‍Write a partial pre-production package for a 30 second commercial or P.S.A.
__**1. Choose a product or topic. It can be real or imaginary.**__ Some kind of a topic/issue/conflict that most people don't know about. Could be anything from a area-specific plight to a rare medical condition.

__**2. Concept Statement /5**__
 * Target audience:** Whoever the specific issue/conflict/topic has the most effect on/targets.
 * Marketing Strategy:** Using little to no dialogue and letting the visual aspects tell a story and evoke emotion in the audience. Intention would be to create a sense of awareness of whatever the conflict is.

__**3. Treatment /5**__ Following a simple storyline that includes and demonstrates the typicality or general "definition" of what the topic is. Ending with a voiceover (Or perhaps just a simple, blank screen with a explanatory title to create desired emotional effect).

(I know what I've written is really vague, but if this was something a group chose it would be developed further with a specific topic and related details.)